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Optimizing Lead Scoring Model for Salesforce Industry

markwilliams21

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Hi everyone,
I'm working on refining the lead scoring model for our Salesforce instance, specifically targeting leads in the Salesforce industry. We're currently using a basic model that considers factors like lead source and website behavior. However, I'm looking to incorporate industry-specific data points to improve accuracy.
Would appreciate any insights from fellow Trailblazers who have experience with lead scoring in the Salesforce industry.
  • What data points have you found most effective for identifying high-potential leads in your industry?
  • Are there any specific challenges you've encountered when setting up lead scoring for your industry?
  • Any recommended resources or best practices you can share?
Thanks in advance for your help!
Mark Williams
 

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