Rockefeller,
Thanks, as usual, very interesting comments.
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Traffic. I am talking about targetted traffic as you may imagine.
For domains in the pool (a) the keyword for which the domain is top ranked is a keyword of interest for the buyer business.
And for pool (b) the keyword is included within the domain name.
For both cases we are talking about keywords having a high search popularity and commercial value.
Generally for end users the norm is buying a brandable to launch a new service and a generic to get targetted traffic to an existing site, through a gateway, through a redirect, ...
By the way around half of the time I had to include for a month an html code in the site for sale so the buyer can verify the quantity and quality of the traffic.
We are in front of people that don't buy compulsively, don't buy because they find your name nice, or by ego, ...
No, their ROI should be positive and they want to ensure it should be the case.
The domain they purchase is just another advertising channel.
Generally the buying order has been fired by the director of marketing and not the CEO.
Well, I deliver another of my little tip: This is the person you need to motivate.
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