Social Media Names and Domain Names?

[BostonDomainer]

When acquiring a valuable domain name or prepping for development; do you go after the social media version of the name i.e Twitter, Facebook, etc? I personally do or register the closest variation of it as potential incentives to clients- but I was lucky to start doing this early.

Also, keeping in mind that buying and selling SM names are against some sites' terms- what is your approach?

What do you fine folks think? Is it worth it? Do you take that step?

 

[urlurl]

yes, even if you don't use it is best to protect your brand.

 

[amplify]

In addition to that, as a site grows in popularity, you tend to be able to hijack a certain name in some cases (whether bought or Twitter gives preference and takes it upon themselves to protect brands). I god damn guarantee you that www.fmylife.com was not the original owner of www.twitter.com/fml (this is just one example).