Suggestion for DNforum.com: add a Leasing section

[IT_Highway]

Just a suggestion: please consider adding a "Leasing" section... this would be for people who own domain(s) that don't want to sell yet, but would be happy to lease the domain to a qualified web business/entreprenuer for a monthly or yearly fee, or for a percentage of generated revenue.

 

[draggar]

Good idea.

 

[Dorkside]

Very nice idea.

 

[domainiac4ever]

A very nice idea indeed! :yes:

 

[katherine]

Is there a market for leasing really ?
IMO if there is one I guess it is with end users, not domainers.

 

[tekz999]

Worth a try, but should have a leasing agreement signed by both parties.

 

[IT_Highway]

I think leasing can work for a domainer if he/she owns a really high quality domain.

How do you know if you have a high quality domain someone would lease?: IMO, one indicator would be if people have already contacted you (unsolicited) to sell the domain.

For example... the same guy calls me about once a year and asks me to sell one of my domains... next time he calls, I might suggest he lease it.

Here's an interview with the owner of LeaseThis.com, click the audio player...

dnjournal.com domain leasing article...

http://dnjournal.com/articles/companies/leasethis-january2007.htm

IMO, domain name leasing could be alot like the commerical real estate business...

IE: a major investor owns a shopping mall... small business lease space inside the mall to get the foot traffic they need to make his/her business successful... as with commercial real estate, the better the location, and the better the foot/traffic count, the higher the lease.

In approx. 99% of cases with commercial real estate leasing, the small business owner doesn't have enough money to buy the real estate... thus leasing allows the small buisness owner to obtain a million dollar (in many cases multi-million) location for a fraction of the price.

 

[domain newbie]

wonder how much would it cost to lease a million dollar domain..? could be a good advantage for a startup company, but

the only reason i can see this to get stuck is the lease agreement between the parties which would prevent the sale of a name for a term of the lease therefor owner should accept possibility of potential loss if the right buyer comes along

 

[IT_Highway]

Brainstorming... hypothetical case for leasing:

Lets say Corporation A has a budget of $10,000 per month for Adwords... and at a cost of .25 cents per click, is bringing in 40,000 customers per month from the Adwords budget.

Lets say Corporation A leases a domain in the same market-niche for $500 per month that has 5,000 visitors per month (which is then re-directed to Corporation A's web site)... the cost to Corporation A for the traffic from the leased domain would be 60% less than their Adwords PCP cost.

Food for thought.

 

[draggar]

the only reason i can see this to get stuck is the lease agreement between the parties which would prevent the sale of a name for a term of the lease therefor owner should accept possibility of potential loss if the right buyer comes along

People lease cars, houses, advertising space, etc.. It allows you to "try" the domain without any major commitment, maybe a one year lease and that's it.

 

[IT_Highway]

People lease cars, houses, advertising space, etc.. It allows you to "try" the domain without any major commitment, maybe a one year lease and that's it.

Leasing would also be suitable for short-term projects;

IE: Marketing a major real estate development, construction upgrade of a major highway (I have a personal experience with that one), or some type of a marketing blitz.