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For Sale Yesterday we signed our first domain lease

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If you don't mind me asking, what formula or percentage do you use in deriving a lease price?

Congrats BTW :)

First let me apologise for not responding I'm not getting email for this thread for some reason.

I use (my) market value x 20% with consumer price indexing every January. So a 25k domain would have a 5k annual lease price indexed every Jan.

However the rev on this deal was driven by a percentage of rev of the proposed marketing plan. They sell advertising across the US and expect to generate around 25-40k/mo in rev.
 
Must have been amazing to have an end user approach you with this deal and those figures, and present their plan to you. Truly amazing!
 
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