Free version is handy, but paid version Kicks Arse!
Search by domain or keyword to see who are biggest ad spenders as well as top organic SEO listings. If an investor wants to make a business case for a domain - knowing your prospects money spend is good knowledge to have. Good to review before investing in domains also. Easier to flip names when there is commercial appeal.
The tools shows not only current spend, but historical. Easy to use and export data.
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Excellent keyword search tool to see advertisers per keyword