i like 1 names, but only if they are in front of a key commercial name
bigwin might be a specialized phrase for a lottery being run somewhere but bigwin has no special commercial use like dr, md, law, airtravel, stocks, bonds, money, bank, etc
1 infront of a key word can be big bucks
1 infront of phrases or niche use tough sell
howmany people would be interested in say
1LAW? many lawyers
1JesusChrist? many christians
1BigWin? who's the end user????
no targeted user
=
no high value