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A group of researchers studied the 'Dark side of Domain Parking.' Their research concluded that parking companies behave legitimately most of the time but are involved in illicit activities occasionally to juice their revenues.
The methodology used by the researchers to test the parking companies was that they registered domains, set up parking accounts, created advertising accounts at various companies, and set up a crawler to visit parked pages (but not click on ads). They often times faked their information to set up these accounts.
In all, they made 24 million visits to over 100,000 parked domain names.
The three main issues that came to light were:
1) Click Fraud
2) Traffic Spam
3) Traffic Stealing
The reports claims that at least 3.7% of zero click traffic buyers spread malware. It also points out that this hurts the unwitting domain name owner as well.
The pdf form of the research can be found here
The methodology used by the researchers to test the parking companies was that they registered domains, set up parking accounts, created advertising accounts at various companies, and set up a crawler to visit parked pages (but not click on ads). They often times faked their information to set up these accounts.
In all, they made 24 million visits to over 100,000 parked domain names.
The three main issues that came to light were:
1) Click Fraud
2) Traffic Spam
3) Traffic Stealing
The reports claims that at least 3.7% of zero click traffic buyers spread malware. It also points out that this hurts the unwitting domain name owner as well.
The pdf form of the research can be found here
