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It is the VALUE of the clicks that make traffic have value. Let's say you have a typo of Yahoo.com that gets 300 hits a day. Those hits are probably only worth about $0.50 - $1.50 a day in total from a PPC search engine.
Now, lets say you have a name like "freeinsurancequotes.com" that gets 10 hits a day, but makes $3.00 or more a day. The second name has greater value because of it's earnings and the fact it is generic.
You see many posts on these boards about how many links a name has or how many uniques it gets. The real measure of most traffic names is how much money a domain's traffic makes.
park one of the names at sedo for a month, direct all traffic at that name and let them optimize the name and see what the most people click on , then make your own ppc page with similiar links.