It's all dependent on what is done with the name and the pitch. Smart phones and web 2.0 have changed the industry drastically. While forum names held a lot of value back in the yesteryear. Forums are a bit outdated replaced by blogs, etc. It definitely has value, end-user value. I say develop it if you cannot find an end user.
You can also look at it in the light of Billboards. Advertising (Bill)Boards. It might be a bit of a stretch though, pitching it like that.
Best of Fortune!