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ICA AMA: The Strategy of Naming with Catchword

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Naming a brand is more than a creative exercise; it’s a mix of linguistics, legal strategy, and domain availability. On Thursday, May 13th, ICA is going behind the scenes with Catchword, one of the world’s leading naming agencies. We are welcoming back Laurel Sutton (Senior Strategist & Linguist) and Lea Chu (Executive Director) to break down the professional naming process ...

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The post AMA: The Strategy of Naming with Catchword appeared first on InternetCommerce.org.

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