Perhaps develop a site which details usage instructions or perhaps you could get information from McNeil as to how they are manufactured (loosely - who knows what type of proprietary manufacturing processes go into this) and use this as content. Or, become a Maxipad wholesaler? Or you could profile high end properties, "Maxi Pads," as in Maximum. Although it might be difficult for people to get around what they are really thinking.
It's a cool name: $50.