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AOL Just Bought Advertising.com for $435 Million

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Duke

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WebCat

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Holy MacaFreakinRoni!

Do you know how many blue widgets you could buy for that much money??!! :-O
 

guiwang

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A good news,the internet domain storm is cmong again?I hope.

Bean
 

URLCollection

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Great post Duke - Heard that this AM - Advertising.com = $132 million in revenues for 2003 and employs more than 300 people. That works out to be just less than 3 times gross annual revenue. I remember when the domain name sold for about $1 Million around 1998 when they started the company. Steve
 

mike031

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This days you will see the AOL service it self filled with advertisments pretty much wherever you go... Mail, chats and all over the place! They have packed things up just recently and I wouldn't be surprised if they make 5x much that per month just from their current cliental... So 500 mill is nothing to them because obviously things are working out for them :)
 

aguss

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its funny how advertising company sold for 'only' $435 million today compared to paypal was sold to ebay for $1,5 billion not so long ago.
 

clemzonguy

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Ultsearch has WWWADVERTISING.COM
But the business model here is different than just simple PPC advertising on the domain site. This is a great example of how one can take a premium name and make it prosper with a solid business model. Owning the top .com in any industry allows one to make huge headway.
 

Jernet

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URLCollection said:
Great post Duke - Heard that this AM - Advertising.com = $132 million in revenues for 2003 and employs more than 300 people. That works out to be just less than 3 times gross annual revenue. I remember when the domain name sold for about $1 Million around 1998 when they started the company. Steve[/QUOT]

Not a bad little growth spurt :)
 

gogeorge

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The losses were doubling recently as well. So the underlying business model was very questionable. So they most have thought very highly of the domain name.
 

mole

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Good observations, george.
 

adoptabledomains

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Jeffreyw said:
Wait. Does the amount includes all the business assets of Advertising.com? Not just the domain.

Yes, that's not just the name. Even without assets, it's not just a name either, it's a developed name with business traffic.
 
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