Yeah, I understood the possible meaning behind it, and
can certainly see your thinking on this, but it's not a
generic or 'industry' term and there are just so many
other names of this type that could be used that can,
currently, be had for reg fee.
In the absence of advertising, the name (on it's own)
is somewhat ambiguous, and directory sites really are
'ten a penny' on the web these days.
That said, it could become a brand name, but you'd
need to do some real selling for this name and i'm not
convinced the $reward will be worth it...
Good luck,