Bankrate.com Goes on $83 million Spending Spree…

[Adam DickerAdam Dicker is verified member.]

Over the past couple of years  Bankrate.com has tapped the corporate kitty to the tune of over $83 million dollars for (5) FIVE domains for an eye-popping average of over $16 million per domain! The reported purchases included: NetQuote.com: $40.9 million CreditCards.com: $26.5 million CarInsuranceQuotes.com:  $7.5 million InsuranceQuotes.com: $5.9 million Bargaineering.com: $2.7 million The total [...]

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[owntag]

And bankaholic.com site for $15m.

 

[rngrdanny22]

Those are somewhat shocking prices for a domain name. NetQuote.com for $41,000,000? Really?

I do like the acquisition of CreditCards.com, but feel they probably could have gotten the name for a little less money. It's surprising to me they got InsuranceQuotes.com for less than CarInsuranceQuotes.com. With the former being a more powerful to name IMO.

Either way, these sales are mind-boggling and should only drive prices of names upwards in the coming years (IMO of course).

 

[Theo]

Those sales included brick and mortar businesses, not just the domains.