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Best Article On Big Names Buying Their Generic .com?

PRED

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does anyone know if anyone has written a good article from past laying out what big companes have shelled out big for thier generic .com and why?

a list of big co's and examples.

so for example a big datahosting company with their own brand name buying big to get data.com or datahosting .com

a drinks company paying millions for drinks.com etc

thanks in advance
 
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