Best Article On Big Names Buying Their Generic .com?

[PRED]

does anyone know if anyone has written a good article from past laying out what big companes have shelled out big for thier generic .com and why?

a list of big co's and examples.

so for example a big datahosting company with their own brand name buying big to get data.com or datahosting .com

a drinks company paying millions for drinks.com etc

thanks in advance