It is not just a typo. It is also a very common acronym.
For example it is Boston University. Which they might get interested in. Etc, etc.
Also with 30 millions invested. It will grow and grow big.
Basically check ms, ao, youtub, myspac - and many other typos.
Sure right now there is nothing to compare. But you really think BUD is going to waste 30 millions and their opportunity to save their advertising costs? I think not. They will do everything for it to go huge.
The good thing in long shot something is that if it will shoot, it will shoot huge.