Freddy@EuroDNS said:
Hi, we try already a while to sell European Domains to Asian Companies. When you look on the URL of cases of electronic products like USB Phones or memory-sticks or what ever, you see mostly a URL .com.tw, .cn or .com.vn. There are already brands in greater Asia, there are also already brands in China, but when they will start to expand? A big brand in Aisa for the moment is not known in Europe or US, because they work in the rest of the world only as OEM Manufactor. When their brands will become known there will be a lot of domains to sell!
Freddy
Hi Freddy,
This is the crux of the Globalisation/Localisation issue.
Products will be produced and distributed globally, but the marketing will occur in local markets.
It is no good to think that an English dot com site will be sufficient for a multi-nationals needs, especially as they will have have differing specifications and pricing. Most companies will need a local ccTLD in each country. Marketing will need to be done in accessible manner, so that it is in the right Geographical and Linguistic context.
If you are going to make a success of selling in any market, the language has to be local, the means of payment and distribution will need to be local, and it is very important for the customer to feel that there is local support for the product.
We know that Search Engine Keywords used to access information are 90% in local characters. When IDN support is available on IE 7.0, it will only take a short period of time for most of the type traffic to convert to local languages. Google has understood this. They are opening a country specific site for all the important Asian Market, and most of these sites support several different language. They understand that for Adwords to work the listing presented need to be in the language that the browser is using for search.
The dot in speculators on this site drive me nuts, because they would have us believe that India is going to develop as homogenius nation of internet browser who will uniquely using the Indian Language. This is perception is totally flawed. There will be at least a dozen commercially important languages used to browse the web in India and each will need to served individually.
In Chinese, the situation is somewhat different, because although there are very significant linguistic differences, between the various ethnic groups the written language is essentially the same.
Companies from Taiwan and elsewhere will use English style branding for goods exported to the west, but apply Chinese branding to for local markets.
Anyway, it will all be good news for domain registrars.
Best Regards
Dave Wrixon
