Click Fraud - Business Week article

[Zona]

I'm not sure if anyone else saw this cover story from Business Week about click fraud.

It was an interesting look at Google and Yahoo's perspective on the issue and it did not have a very good take on parking companies.

http://www.businessweek.com/magazin...01.htm?chan=top+news_top+news+index_top+story

 

[Vorty]

http://www.dnforum.com/showthread.php?t=180021&highlight=click+fraud

 

[taboo]

I wrote a sort of follow up to that article...

http://www.net41.com/2006/09/25/why-is-click-fraud-still-hanging-over-advertisers.htm

 

[labrocca]

Good article for sure...I don't want to sound bearish about PPC as it does make all of us money but it all seems very flimsy to me.