DN Journal Digital Asset Investors to Get New Option When Castello Brothers Add Fractional Domain Ownership to Smoothie.com Mix July 1st

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For years now, people have been talking about the possibility of "fractional" domain ownership that would open the door to investment in top tier digital assets that would otherwise be beyond their financial reach. For a category-defining one-word domain that day arrives Wednesday, July 1 when the Castello Brothers open their Smoothie.com domain to fractional ownership.

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Fractional ownership can make premium domains more accessible, but a domain still needs one clean operating process behind it. That part matters as much as the headline.