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Hell, no. It's all fluff. No one cares. Appraisals are worthless and always have been. The bottom line is getting the maximum price the market (your buyer) will bear from an end-user who isn't a domain reseller.
Sheesh Ed. As long as you've been around, I would think you would know the true value of a name being PDCed. When you find out please explain it to me.
This is only a requirement if you want to put your domain for sale at PremiumDomains.com
Otherwise you can certify your domain simply to know what is your domain score. It's free.
As written in the site:
Domain scores are based on the following metrics:
- Readability
- Term frequency
- Search popularity
Even if these are the main metrics for domain valuation others must also be considered for a full appraisal.
So don't base domain value only on the domain score but also get the advice of domain experts.
I've just seen a rubbish name for sale here that I let drop 2 months ago - no traffic, don't know why I registered it in the first place, not worth throwing another $7 at - with one of these Premium Domain certificate things attached.
I rest my case.