Does geographical location affect PPC?

[sattv2000]

I have noticed on my trafficZ account that geographical location within the US may affect the PPC. Lets say a good keyword (loans) can get you $0.80 in Utah/Ohio and bring in up to $1.35 in California, AZ, FL. Am I getting this right? Or is it just a coincidence?

 

[petrosc]

The advertisers might be geo targeting in Yahoo Search Marketing, these variations may occur

 

[sattv2000]

Petrosc, I imagine you have a trafficZ account also, what is the average daily CPC for you?

 

[petrosc]

I have one, but I haven't been using it lately so I can't tell. But anyway, comparing your avg CPC with someone elses CPC doesn't really tell you anything. CPC depends on the type of domains you park. One may have 1000 financial domains with an average CPC of $1 , someone else might have 1000 adult domains with an avg CPC of $0.08 . Both CPCs are good, considering the niche of the portfolio.

 

[sattv2000]

Are you still a member of ActiveAudience - I dont see it in your signature...