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I wrote the beginning of this paper after a night of drinking & smoking. It would be great if this can be written the wiki-style, with folks knowledgeable with the diff aspects of PM contributing to this effort. I truly believe that DNForum is a great place to contemplate this effort. All meaningful contributions are welcome! All contributors will be acknowledged.
Domain Names Portfolio Management Theory
Simplified version with emphasis on educational & [FONT="]entertainment[/FONT] aspects of DNPMT and some historical notes
Abstract
Domaining is becoming a business in its own right. Literally thousands of investors all over the world are putting time, money and efforts in collecting and trading domain names. This trend is somewhat similar to the stock and bond investing mania of their parentsâ and grandparentsâ generations. The following Table lists estimates of the total value of the world financial markets in the trillions of dollars:
Treasuries: $27 T
Corporate Bonds: $15 T
Municipal Bonds: $25 T
Stocks: $50 T
There are also commodities, FOREX and the real estate markets. And probably a few more.
In comparison, the entire size of the âvisibleâ domain name market is no greater than $3 Billion. We are in the midst of the new âindustrialâ revolution â this time info-lution. Itâs taking the entire world economy by the storm. The old ways of doing business are going the way of Dodo. The entire infrastructure of the sales and marketing force in most industries is being either discarded or totally revamped. And just like Titanic-the ship saw only the tip of the iceberg, it was the âinvisibleâ part that did the trick. The size of the economy that critically depends on the web presence and web transaction capability is already in the Trillions. Par example, multimillion-dollar businesses are built around diamond.com, rent.com, apartments.com, Mapquest, Amazon, Hotels.com, Travelocity, eBay, etc. The future wannabe: Fund.com. For the new large-scale enterprise the actual dollar price paid for the domain, whether itâs a $10 reg fee or $10 million on the secondary market is becoming irrelevant.
In this paper we will try to bring about and apply the ideas and methods of investing and portfolio management which are already in existence in other markets.
Introduction
People were collecting stuff for fun and pleasure since they were monkeys. The Egyptians were collecting the pyramids (Were those pyramids any good for the pharaohâs contemporaries other than to starve and kill the slaves employed in the pyramidâs construction?) , the Greeks â scientific knowledge, the Romans â slaves & the legal code, the Jews â Talmud wisdom and moral code, the Dutch in XVIc. â Tulip flowers (1), the Germans in the 1940s â gold teeth & hair from the prisoners (2), Russians and East Germans in the 1970s â Olympic Gold medals with the help of anabolic steroids (3), American and European investors â Treasuries & stocks, including billions of dollars of worthless stocks (1950s â current), baseball players â home runs with the help of the same steroids (2000s), Geeks an Nerds - domain names (1994 - ?), etc. As you can see from this short list many of the items people collect are of dubious value.
The sheer volume of DN is mind-boggling. As of 2007 the numbers are:
Biz 1,860,669
Info 4,981,597
Org 6,194,878
Net 10,476,009
Com 73,433,353
Total 96,946,506
In 2008 it will be well over 100 million.
By default Domain Names became an investment class. Many wealthy investors and financial institutions started gobbling up this product. And just like with any investment people found out that some are real pearls, some are âworking horsesâ, but most are rotten apples. In the absence of any meaningful guide investors turned to the forums to exchange ideas and products. A number of simple ideas on what constitutes a âgoodâ domain became public knowledge. Investors started to buy not just single domains, but small and large portfolios. Currently there are pools with 50,000 and 300,000 domains in them. But most of the portfolios are still 100 to 5,000 domains.
The issues that these new-found managers facing are formidable:
Am I collecting names for fun only?
Can I stand to lose money every year?
How much can I stand to loose?
Can I make money every year?
Shall I trade?
Shall I buy at Land rush, secondary markets, drops, auctions or just reg it myself?
How do I optimize my portfolio?
Can I swap portfolios?
How do I price portfolios?
Shall I diversify?
Can I make big money?
In the mid-XIX century American economy started to generate humongous wealth. The titans of that period invested their family fortunes with the financial horizon of several generations, probably a 100-year horizon. These days many bankers at the major Wall Street firms play an arbitrage game where the âinvestment horizonâ is 10 seconds or shorter. We will talk about the investment horizons and how they affect the financial picture.
As the financial markets started to grow and mature the new financial theories abound. Harry Markowitz from Baruch College in New York did a fabulous job in the 1950s on Portfolio Theory: hm
Michael Milken mm was pioneering the modern high-yield (junk bonds) market at Drexel in the 1980. He pissed off a lot of well-entrenched Ivy-league professors and the Wall Street old-timers by showing that his investing methods are way superior. They were superior to the point that the old guard decided to destroy Drexel & put Milken away. At his predicament the issues discussed in Greenwich, Connecticut were âclass, ethnicity & entitlementâ. Milken is a thorough portfolio manager and a scholar. But he didnât publish any scholarly papers. He did talk about his management methods at various meetings with potential clients. His methods of maximizing portfolio performance are directly applicable to the DN industry.
Black, Scholes, Merton, Cox & Ho applied equilibrium methods from Mathematical Physics to Finance to price financial derivatives: bs.
A great number of finance scientists were awarded Nobel prizes in the last 20 years. These studies are distinct from Economics in a major way: They talk specifically about the mechanics and underlying math of the specific investments. But it is interesting to note that many of the latest crops of the Nobel folks in finance theory didnât do so well in the financial markets themselves as investors. As a matter of fact, many of them invested in the Long Term Capital Management Fund (ltcm), which almost crippled the entire world economy! They werenât just passive investors. They came in as advisors and gurus with their Nobel prizes and the Harvard, Berkeley and MIT tenures. They put on a $2 Trillion bet with John Meriwether, the hero of the book Liarâs Poker (lp). And they lost. If the Government didnât step in and helped to unwind the positions they took the 1928 stock market crash wouldâve looked more like another ripple.
24 hours before the LTCM meltdown the Federal Reserve Bank of New York folks called on the S&P brass and requested that they look into the situation. S&P hastily organized a late meeting in the basement at 25 Broadway. It was scheduled to go at 8 p.m., after all the analysts gone home. It was important not to give anybody any clue and not to freak out the Wall Street community. The cleaning crew was told that no cleaning needs to be done there. Professors from MIT, Stanford, Princeton, Yale, & Cornell were flown first class or on charter flights. The NYU folks just walked across the street from the Stern School. A year earlier S&P has developed a sophisticated computer model which puts the entire economy under dynamic stress. It was written by two Russian mathematicians who were bored to death at their day job. The game these folks played that night resembled the simulated war games that our brave generals play at the Pentagon all the time. After just a few simulation runs it became apparent to everybody that all the financial markets will collapse, there will be no liquidity and the US economy will take a nosedive.
In the 1980s the discount brokerage was introduced in the USA. Instead of paying 5% on the total transaction price many investors could trade for just $9.99 or even less. After the market turmoil in 1987 many stock and bond brokers found themselves unemployed. The smartest of them have figured that instead of pitching themselves as discount brokers they would rather become money managers or portfolio managers to their clients. And so there is a new breed of money managers who instead of running a mutual fund end up running hundreds of tiny portfolios for their clients. Many portfolio managers wouldnât take a portfolio thatâs smaller than, say, $100,000. They charge their clients a percentage of the portfolioâs total value. The old-fashioned stock broker is gone for good.
We can foresee some of the trends in domaining which will follow in the footsteps of other financial markets:
Portfolio leasing
SWAPS
Portfolio repurchase agreement â repos
Introduction of the DN Portfolio Duration
In simple terms, some of the deals will involve:
One party giving up portfolio revenues for a fixed period of time in exchange for fixed payments from another party
One party exchanging DN portfolio for another portfolio with or without remuneration
To correctly describe DNPT one needs the tools of stochastic analysis, partial diff equation and sigma-algebra. These tools became the everyday staple of many players on Wall Street, the analysts at the US Treasury Department and probably the classroom toys in places like Wharton & MIT. For our purposes we will use here only the simple methods or none at all.
Profit & Loss Scenarios
The following Table represents diff revenue scenarios. We look at portfolios which generate NO revenue at all, and portfolios with 1 penny a day per domain, up to portfolios with $1 revenue daily
A small portfolio with 100 domains generating 1 penny a day per domain will rack up $640 losses a year. Not that bad. But if your portfolio has 5,000 domains making a penny a day you should be prepared to shell out $32,000 just to stay even.
Now, if youâre lucky to get 10c a day per domain and there 1,000 domain in your portfolio you can expect to get $12,000 profit! And if you have 5,000 domains making $1 a day each youâre a fat cat with $1.75 million revenue a year. Congratulations!
We made a number of plausible assumptions in constructing this Table: your average expenses per domain are $10 a year and you pay no other expenses to maintain your portfolio.
A trivial, but important result:
The break-even point: 3c a day per domain. In lay terms it means that inn order to stay put and not to loose a shirt your portfolio should generate AT LEAST 3c a day per domain.
When you're looking at a pair of ripped underpants with the brown stains - it's WORTHLESS. If you own MyFavouriteGreekPizza.xxx in any tld it's not just
WORTHLESS, it's got a NEGATIVE VALUE.
Let me explain. You reg it for $10 a year. You keep it for 10 years. You charge it to your credit card at 18% annual. Your estimated cost is $ 200, and PV is little
diff. Say, you have a portfolio of 1,000 domains which you intend to keep for 10 years. There are great names like, say, FreeCreditCardIsHere.XXX in your portfolio.
Then the portfolio's NEGATIVE VALUE is around $200,000.
Star Performers
It turns out that one doesnât need star-quality domains to make a decent living. As a matter of fact, some of the stars can literally kill your business.
Letâs take a look at the financial workings of sex.com. This domain was purchased for $12,000,000 with a commercial rate loan at 11.75%/10 year.
At this rate the sex.com owner has to pay $170,435 in monthly payments. It was reported that sex.com attracts close to 3,000 visitors a day, with half of those converging. Several years ago the adult industry was paying publishers anywhere from $2 to $5 per visitor. These days the numbers are $0.25 to $2.00. Assuming sex.com is getting the top dollar we get
3000 x $2 x 30 days x 50% = $90,000 estimate.
$170,435-$90,000= $80,435 shortage!
Yes, there is a good chance that another shmuck will come along and shell out $25 million for this domain and rescue the current owner. Meanwhile, the sex.com owner is bleeding.
Synthetic Financial Instruments
DN with no revenue stream â can be approximated by the Black
DN with sporadic revenue stream
DN with high revenue stream â can be approximated by Mertonâs model for the fixed-income derivatives
TLD Valuation
Lets talk about premium and generic. One word. Huge traffic. The good stuff.
This is how the tlds look today - the pecking order:
.com High Value TLD
.de
.uk.co
.net
.org
.biz
.mobi
.us
.cn
.info
.jp
.ru
.eu
.nu
.be
.asia
.in
.TV
.kz
.cc
.us.com
.TM Low Value TLD
Remember, some tld's have astronomical reg & renewal fees:
.mobi - from $15 to $75
.in - from $0.25 to $15
.cn - from $2 to $50
.cc - from $27 to $60
.jp - from $20 to $50
.us.com - from $25 to $50
.tv - from $30 to $5,000
.tm - $2000 for 10 years upfront
.kz - the land of Borat
You need to factor it in. Many tlds where either introduced or marketed by the shameless registrars. As an example, thousands of totally useless .us.com, .us.org & .us.net were sold at $25 a pop. Millions of dollars was wasted. Those tlds will never take off. Search engines ignore those turkeys.
There are a lot of well-intentioned folks losing money in wasted registrations / renewals, and even "sales" made in the aftermarket ... due to irrational and misguided hype. There is a sales thread that just recently closed where the seller stated the domain would "easily be worth $XX,xxx in 5 years from now" (and it sold on Sedo for $65.00 (only 1 bidder)!
There is another sales thread in which the Asking price is $XX,xxx ... and the person selling it acquired it for $8 less than three months prior, as well. These are just two examples of extremely wishful valuations ... versus cold reality.
The moral of the story then ... to save dollars and cents, don't register stuff based purely on hype and what others who stand to benefit the most say domains will be worth / values in the future, and don't keep renewing domains year after year that shouldn't have been registered in the first place.
Secondary Markets
Bourse/Exchange
Friction and Liquidity
Letâs take a look what brokers in diff industries are charging their clients:
Art 50% to 75%
Real Estate 1% to 10%
Domain names 5% to 20%
Stocks $10
Derivatives $0.50
Futures $0.10
Letâs compare the sale of a $1 million stock or bond position (same CUSIP) with the comparable size sale of a domain at the TRAFFIC auction: 0.0001% vs. 20%. This is friction.
Friction costs: Costs, both implied and direct, associated with a transaction. Such costs include time, effort, money, and associated tax effects of gathering information and making a transaction.
When friction is high then market liquidity is low. High friction prevents the markets from developing and renders markets inefficient. In our Brokerage Commissions Table Art industry corresponds to the lowest liquidity, and derivatives & futures markets are the most liquid.
It is imperative for the DN industry to become a viable force is to develop exchanges with the minimal or no cost. The 10% to 25% fees domainers pay to SEDO or TRAFFIC are not just obscene. Those fees indicate to the other markets that the DN business is a clubhouse with backroom dealings.
Suggested topics:
Portfolio Pricing
Portfolio Duration
New Trends in Domaining
Diversification
Portfolio Optimization
IDN Revolution
Arbitrage
Distressed Situations
How ICANN Affects Prices
Government Regulations
Legal Issues
Taxation
Please email to [email protected]
No attachments please. All emails with attachments will be discarded
Domain Names Portfolio Management Theory
Simplified version with emphasis on educational & [FONT="]entertainment[/FONT] aspects of DNPMT and some historical notes
Abstract
Domaining is becoming a business in its own right. Literally thousands of investors all over the world are putting time, money and efforts in collecting and trading domain names. This trend is somewhat similar to the stock and bond investing mania of their parentsâ and grandparentsâ generations. The following Table lists estimates of the total value of the world financial markets in the trillions of dollars:
Treasuries: $27 T
Corporate Bonds: $15 T
Municipal Bonds: $25 T
Stocks: $50 T
There are also commodities, FOREX and the real estate markets. And probably a few more.
In comparison, the entire size of the âvisibleâ domain name market is no greater than $3 Billion. We are in the midst of the new âindustrialâ revolution â this time info-lution. Itâs taking the entire world economy by the storm. The old ways of doing business are going the way of Dodo. The entire infrastructure of the sales and marketing force in most industries is being either discarded or totally revamped. And just like Titanic-the ship saw only the tip of the iceberg, it was the âinvisibleâ part that did the trick. The size of the economy that critically depends on the web presence and web transaction capability is already in the Trillions. Par example, multimillion-dollar businesses are built around diamond.com, rent.com, apartments.com, Mapquest, Amazon, Hotels.com, Travelocity, eBay, etc. The future wannabe: Fund.com. For the new large-scale enterprise the actual dollar price paid for the domain, whether itâs a $10 reg fee or $10 million on the secondary market is becoming irrelevant.
In this paper we will try to bring about and apply the ideas and methods of investing and portfolio management which are already in existence in other markets.
Introduction
People were collecting stuff for fun and pleasure since they were monkeys. The Egyptians were collecting the pyramids (Were those pyramids any good for the pharaohâs contemporaries other than to starve and kill the slaves employed in the pyramidâs construction?) , the Greeks â scientific knowledge, the Romans â slaves & the legal code, the Jews â Talmud wisdom and moral code, the Dutch in XVIc. â Tulip flowers (1), the Germans in the 1940s â gold teeth & hair from the prisoners (2), Russians and East Germans in the 1970s â Olympic Gold medals with the help of anabolic steroids (3), American and European investors â Treasuries & stocks, including billions of dollars of worthless stocks (1950s â current), baseball players â home runs with the help of the same steroids (2000s), Geeks an Nerds - domain names (1994 - ?), etc. As you can see from this short list many of the items people collect are of dubious value.
The sheer volume of DN is mind-boggling. As of 2007 the numbers are:
Biz 1,860,669
Info 4,981,597
Org 6,194,878
Net 10,476,009
Com 73,433,353
Total 96,946,506
In 2008 it will be well over 100 million.
By default Domain Names became an investment class. Many wealthy investors and financial institutions started gobbling up this product. And just like with any investment people found out that some are real pearls, some are âworking horsesâ, but most are rotten apples. In the absence of any meaningful guide investors turned to the forums to exchange ideas and products. A number of simple ideas on what constitutes a âgoodâ domain became public knowledge. Investors started to buy not just single domains, but small and large portfolios. Currently there are pools with 50,000 and 300,000 domains in them. But most of the portfolios are still 100 to 5,000 domains.
The issues that these new-found managers facing are formidable:
Am I collecting names for fun only?
Can I stand to lose money every year?
How much can I stand to loose?
Can I make money every year?
Shall I trade?
Shall I buy at Land rush, secondary markets, drops, auctions or just reg it myself?
How do I optimize my portfolio?
Can I swap portfolios?
How do I price portfolios?
Shall I diversify?
Can I make big money?
In the mid-XIX century American economy started to generate humongous wealth. The titans of that period invested their family fortunes with the financial horizon of several generations, probably a 100-year horizon. These days many bankers at the major Wall Street firms play an arbitrage game where the âinvestment horizonâ is 10 seconds or shorter. We will talk about the investment horizons and how they affect the financial picture.
As the financial markets started to grow and mature the new financial theories abound. Harry Markowitz from Baruch College in New York did a fabulous job in the 1950s on Portfolio Theory: hm
Michael Milken mm was pioneering the modern high-yield (junk bonds) market at Drexel in the 1980. He pissed off a lot of well-entrenched Ivy-league professors and the Wall Street old-timers by showing that his investing methods are way superior. They were superior to the point that the old guard decided to destroy Drexel & put Milken away. At his predicament the issues discussed in Greenwich, Connecticut were âclass, ethnicity & entitlementâ. Milken is a thorough portfolio manager and a scholar. But he didnât publish any scholarly papers. He did talk about his management methods at various meetings with potential clients. His methods of maximizing portfolio performance are directly applicable to the DN industry.
Black, Scholes, Merton, Cox & Ho applied equilibrium methods from Mathematical Physics to Finance to price financial derivatives: bs.
A great number of finance scientists were awarded Nobel prizes in the last 20 years. These studies are distinct from Economics in a major way: They talk specifically about the mechanics and underlying math of the specific investments. But it is interesting to note that many of the latest crops of the Nobel folks in finance theory didnât do so well in the financial markets themselves as investors. As a matter of fact, many of them invested in the Long Term Capital Management Fund (ltcm), which almost crippled the entire world economy! They werenât just passive investors. They came in as advisors and gurus with their Nobel prizes and the Harvard, Berkeley and MIT tenures. They put on a $2 Trillion bet with John Meriwether, the hero of the book Liarâs Poker (lp). And they lost. If the Government didnât step in and helped to unwind the positions they took the 1928 stock market crash wouldâve looked more like another ripple.
24 hours before the LTCM meltdown the Federal Reserve Bank of New York folks called on the S&P brass and requested that they look into the situation. S&P hastily organized a late meeting in the basement at 25 Broadway. It was scheduled to go at 8 p.m., after all the analysts gone home. It was important not to give anybody any clue and not to freak out the Wall Street community. The cleaning crew was told that no cleaning needs to be done there. Professors from MIT, Stanford, Princeton, Yale, & Cornell were flown first class or on charter flights. The NYU folks just walked across the street from the Stern School. A year earlier S&P has developed a sophisticated computer model which puts the entire economy under dynamic stress. It was written by two Russian mathematicians who were bored to death at their day job. The game these folks played that night resembled the simulated war games that our brave generals play at the Pentagon all the time. After just a few simulation runs it became apparent to everybody that all the financial markets will collapse, there will be no liquidity and the US economy will take a nosedive.
In the 1980s the discount brokerage was introduced in the USA. Instead of paying 5% on the total transaction price many investors could trade for just $9.99 or even less. After the market turmoil in 1987 many stock and bond brokers found themselves unemployed. The smartest of them have figured that instead of pitching themselves as discount brokers they would rather become money managers or portfolio managers to their clients. And so there is a new breed of money managers who instead of running a mutual fund end up running hundreds of tiny portfolios for their clients. Many portfolio managers wouldnât take a portfolio thatâs smaller than, say, $100,000. They charge their clients a percentage of the portfolioâs total value. The old-fashioned stock broker is gone for good.
We can foresee some of the trends in domaining which will follow in the footsteps of other financial markets:
Portfolio leasing
SWAPS
Portfolio repurchase agreement â repos
Introduction of the DN Portfolio Duration
In simple terms, some of the deals will involve:
One party giving up portfolio revenues for a fixed period of time in exchange for fixed payments from another party
One party exchanging DN portfolio for another portfolio with or without remuneration
To correctly describe DNPT one needs the tools of stochastic analysis, partial diff equation and sigma-algebra. These tools became the everyday staple of many players on Wall Street, the analysts at the US Treasury Department and probably the classroom toys in places like Wharton & MIT. For our purposes we will use here only the simple methods or none at all.
Profit & Loss Scenarios
The following Table represents diff revenue scenarios. We look at portfolios which generate NO revenue at all, and portfolios with 1 penny a day per domain, up to portfolios with $1 revenue daily
Domains
P/L 1c
P/L 5c
P/L 10c
P/L 50c
P/L $1
100
-$640
$800
$2,600
$17,000
$35,000
200
-$1,280
$1,600
$5,200
$34,000
$70,000
500
-$3,200
$4,000
$13,000
$85,000
$175,000
750
-$4,800
$6,000
$19,500
$127,500
$262,500
1000
-$6,400
$8,000
$26,000
$170,000
$350,000
1500
-$9,600
$12,000
$39,000
$255,000
$525,000
2000
-$12,800
$16,000
$52,000
$340,000
$700,000
2500
-$16,000
$20,000
$65,000
$425,000
$875,000
3000
-$19,200
$24,000
$78,000
$510,000
$1,050,000
4000
-$25,600
$32,000
$104,000
$680,000
$1,400,000
5000
-$32,000
$40,000
$130,000
$850,000
$1,750,000
A small portfolio with 100 domains generating 1 penny a day per domain will rack up $640 losses a year. Not that bad. But if your portfolio has 5,000 domains making a penny a day you should be prepared to shell out $32,000 just to stay even.
Now, if youâre lucky to get 10c a day per domain and there 1,000 domain in your portfolio you can expect to get $12,000 profit! And if you have 5,000 domains making $1 a day each youâre a fat cat with $1.75 million revenue a year. Congratulations!
We made a number of plausible assumptions in constructing this Table: your average expenses per domain are $10 a year and you pay no other expenses to maintain your portfolio.
A trivial, but important result:
The break-even point: 3c a day per domain. In lay terms it means that inn order to stay put and not to loose a shirt your portfolio should generate AT LEAST 3c a day per domain.
When you're looking at a pair of ripped underpants with the brown stains - it's WORTHLESS. If you own MyFavouriteGreekPizza.xxx in any tld it's not just
WORTHLESS, it's got a NEGATIVE VALUE.
Let me explain. You reg it for $10 a year. You keep it for 10 years. You charge it to your credit card at 18% annual. Your estimated cost is $ 200, and PV is little
diff. Say, you have a portfolio of 1,000 domains which you intend to keep for 10 years. There are great names like, say, FreeCreditCardIsHere.XXX in your portfolio.
Then the portfolio's NEGATIVE VALUE is around $200,000.
Star Performers
It turns out that one doesnât need star-quality domains to make a decent living. As a matter of fact, some of the stars can literally kill your business.
Letâs take a look at the financial workings of sex.com. This domain was purchased for $12,000,000 with a commercial rate loan at 11.75%/10 year.
At this rate the sex.com owner has to pay $170,435 in monthly payments. It was reported that sex.com attracts close to 3,000 visitors a day, with half of those converging. Several years ago the adult industry was paying publishers anywhere from $2 to $5 per visitor. These days the numbers are $0.25 to $2.00. Assuming sex.com is getting the top dollar we get
3000 x $2 x 30 days x 50% = $90,000 estimate.
$170,435-$90,000= $80,435 shortage!
Yes, there is a good chance that another shmuck will come along and shell out $25 million for this domain and rescue the current owner. Meanwhile, the sex.com owner is bleeding.
Synthetic Financial Instruments
DN with no revenue stream â can be approximated by the Black
DN with sporadic revenue stream
DN with high revenue stream â can be approximated by Mertonâs model for the fixed-income derivatives
TLD Valuation
Lets talk about premium and generic. One word. Huge traffic. The good stuff.
This is how the tlds look today - the pecking order:
.com High Value TLD
.de
.uk.co
.net
.org
.biz
.mobi
.us
.cn
.info
.jp
.ru
.eu
.nu
.be
.asia
.in
.TV
.kz
.cc
.us.com
.TM Low Value TLD
Remember, some tld's have astronomical reg & renewal fees:
.mobi - from $15 to $75
.in - from $0.25 to $15
.cn - from $2 to $50
.cc - from $27 to $60
.jp - from $20 to $50
.us.com - from $25 to $50
.tv - from $30 to $5,000
.tm - $2000 for 10 years upfront
.kz - the land of Borat
You need to factor it in. Many tlds where either introduced or marketed by the shameless registrars. As an example, thousands of totally useless .us.com, .us.org & .us.net were sold at $25 a pop. Millions of dollars was wasted. Those tlds will never take off. Search engines ignore those turkeys.
There are a lot of well-intentioned folks losing money in wasted registrations / renewals, and even "sales" made in the aftermarket ... due to irrational and misguided hype. There is a sales thread that just recently closed where the seller stated the domain would "easily be worth $XX,xxx in 5 years from now" (and it sold on Sedo for $65.00 (only 1 bidder)!
There is another sales thread in which the Asking price is $XX,xxx ... and the person selling it acquired it for $8 less than three months prior, as well. These are just two examples of extremely wishful valuations ... versus cold reality.
The moral of the story then ... to save dollars and cents, don't register stuff based purely on hype and what others who stand to benefit the most say domains will be worth / values in the future, and don't keep renewing domains year after year that shouldn't have been registered in the first place.
Secondary Markets
Bourse/Exchange
Friction and Liquidity
Letâs take a look what brokers in diff industries are charging their clients:
TABLE: Brokerage Commissions
Real Estate 1% to 10%
Domain names 5% to 20%
Stocks $10
Derivatives $0.50
Futures $0.10
Letâs compare the sale of a $1 million stock or bond position (same CUSIP) with the comparable size sale of a domain at the TRAFFIC auction: 0.0001% vs. 20%. This is friction.
Friction costs: Costs, both implied and direct, associated with a transaction. Such costs include time, effort, money, and associated tax effects of gathering information and making a transaction.
When friction is high then market liquidity is low. High friction prevents the markets from developing and renders markets inefficient. In our Brokerage Commissions Table Art industry corresponds to the lowest liquidity, and derivatives & futures markets are the most liquid.
It is imperative for the DN industry to become a viable force is to develop exchanges with the minimal or no cost. The 10% to 25% fees domainers pay to SEDO or TRAFFIC are not just obscene. Those fees indicate to the other markets that the DN business is a clubhouse with backroom dealings.
Suggested topics:
Portfolio Pricing
Portfolio Duration
New Trends in Domaining
Diversification
Portfolio Optimization
IDN Revolution
Arbitrage
Distressed Situations
How ICANN Affects Prices
Government Regulations
Legal Issues
Taxation
Please email to [email protected]
No attachments please. All emails with attachments will be discarded