Hi Horatio,
Actually, I quite like it.
If this is the German spelling of the term then so much
the better (!), but if not, this is still a good, creative,
name that deserves to find a decent price.
Quite what that price might be is anyone's guess, but
if it sold for $5K, to a marketing firm looking to shake
things up a little, then I wouldn't be a bit surprised.
Of course, the name is verbally ambiguous, and like any
name that suffers from this, it can be a real headache.
Anyway, it's not a bad name at all and I wish you well
with it
Cheers,
*the exceptional businesses of our esteemed moderators