It's an ok name.... great keywords though... I personally wouldn't sell it to a reseller. This is one of those names that I would be patient with and let sit in my portfolio for how ever number of years until an end user comes along as the probability of an end user resell for this is medium which is good enough imho. But right now, as is:
Reseller: $100-$300
End User: what I would hold out for... ~$2000