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Frank Schilling Lands an Astonishing $185,000 for CDN.net to Lead This Weekâs Sales C
- Thread starter Adam Dicker
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What it proves is that domains are worth exactly what a buyer is willing to pay. One .net sale does not define a market.
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If an end-user comes along with deep pockets and possibly not happy with their old domain (or maybe a desire to establish a new division) or in their view thinking it's a better domain, the price may not matter since they have such deep pockets and may not even care about how much they paid - plus the purchase is tax deductible anyway. Remember, to large corporation paying 200k would be similar to you or I paying say $200 - maybe even $20 by comparison.
Another example I can think of is the very high cost of prime time TV 30-second commercials which average a high $140,000 for 30-seconds on TV, making this purchase the equivalent of a one-time under a minute TV commercial! I watched American Idol last night where 30-seconds costs more than 500k to show you how insignificant a big domain purchase is. Again, it's most all luck and a numbers game. Even if you can somehow play that game the problem is 99.8% of domainers do not themselves have the deep pockets needed to decline assumed very substantial early offers made before the big one was accepted.
Another example I can think of is the very high cost of prime time TV 30-second commercials which average a high $140,000 for 30-seconds on TV, making this purchase the equivalent of a one-time under a minute TV commercial! I watched American Idol last night where 30-seconds costs more than 500k to show you how insignificant a big domain purchase is. Again, it's most all luck and a numbers game. Even if you can somehow play that game the problem is 99.8% of domainers do not themselves have the deep pockets needed to decline assumed very substantial early offers made before the big one was accepted.
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Here's some insight about why CDN.net sold for 6 figures: http://www.elliotsblog.com/why-cdn-net-sold-for-6-figures-3933
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It proves that .net still does amazing at what it was created for originally, network-related tasks, and CDN is one of them.
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Content delivery networks are very "behind the scenes" and are exactly why the layperson would not generally understand the high selling price of this particular domain.
In this instance, the .net TLD was definitely the most suitable, but not in such a way that it justifies six figures, IMO.
While it's a big business, it doesn't have the same "general public" appeal that the same $185k could have bought otherwise. Millions will benefit from content delivery networks, but only a handful will actually "use" them, per se.
No doubt that the name is bragging rights. But not an expenditure I would sign off on personally, if I were a decision maker in the company who had bought the name.
In this instance, the .net TLD was definitely the most suitable, but not in such a way that it justifies six figures, IMO.
While it's a big business, it doesn't have the same "general public" appeal that the same $185k could have bought otherwise. Millions will benefit from content delivery networks, but only a handful will actually "use" them, per se.
No doubt that the name is bragging rights. But not an expenditure I would sign off on personally, if I were a decision maker in the company who had bought the name.
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When you compare domain name prices to 30 or 60 second tv advertising spots, they really look cheap.
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I agree. Single keywords relating to NETWORK (under.NET) do and will continue to command mammoth prices.
Could email be included in "network-related tasks" ?
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