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Domain summit 2024

Hanes spends about $30,000 to buy t-shirts.store

  • Thread starter Andrew Allemann
  • Start date

Andrew Allemann

Company registers domain on first day of EAP.

Radix started the Early Access period for .store today.

When I wrote about it yesterday, I noted Radix’s steep day one prices of about $30,000 retail. I wrote:

“While that number might seem crazy, I can’t blame .store registry Radix for trying.”

Indeed, it has already paid off handsomely. Clothing company Hanes has registered T-Shirts.store through CSC Corporate Domains during the first day.

That’s right. A hyphenated .store domain name was registered on the first day of EAP. (TShirts.store is reserved by the registry.)

CSC probably doesn’t have the same market for EAP that other registrars have, but it definitely paid a lot of moola for this domain–the wholesale price charged to CSC was $25,000.

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The post Hanes spends about $30,000 to buy T-Shirts.store appeared first on Domain Name Wire | Domain Name News & Views.

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