Help in promoting eBay Store

[Ranked Up]

Hi,

My wife has an eBay store selling her handmade jewellery. The jewellery is really nice and of a great quality.

The trouble is now trying to get the traffic. I'm trying to figure out how to bring in traffic from outside eBay. I looked at google adwords but there is a lot of competition on the keywords, which stops it from being profitable.

I'm looking for any pointers that anyone might have in how to drive quality traffic to the shop.

Thanks in advance.

Scott