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overture for sure on a good generic domain and assuming you have access to them. on a domain with no results for the domain itself alternate providers may surpass ovt rev due to the less restrictive interpetation of the customer need results wise.
overture demands high payperclick due to being very restrictive on the content or results provided for a refering domain or if none has a strict landing page format.
i may be wrong and the type of agreement also may play a part in the best bang for the buck but i think the type of domains, total traffic volume and quality of data serving will all play a part in the choice of ppc provider. It may be a company that has multipe dynamic resources to better match your needs.
"Strategic Partnerships
Overture is extremely effective at providing Web publishers with content that generates high CPMs. If you have a technology or business model that would enhance Overture's proposition to Web publishers, or are a large Web publisher that would like to identify how Overture can help you enhance your bottom line, please contact our Strategic Partnership team. "
no response! I called and was told they get flooded with request and want 1mill+ clicks per month!?
Getfind (and utlsearch) is putting out findwhat results. I don't know how much you would make with a middle man like getfind taking some of the pot, but i will find out.
I applied to appliedsemantics, i'll keep ya posted.