How do other TLDs compare to .com in value?

[Nick - Nameshift.comNick - Nameshift.com is verified member.]

Hi everyone,

If we take a .COM domain as the benchmark at 100% value, how would you realistically value the same keyword on the following TLDs?

• .CN
• .DE
• .CO.UK
• .NET
• .AI

Example: Video.com is valued at USD 10,000,000 (100%).
What percentage — and approximate dollar value — would "Video" have on each of the TLDs above?

Looking forward to your insights.

Best regards,
Nick

 

[nicenicnicenic is verified member.]

Hi Nick - Nameshift.com,

I’d be careful with using a straight percentage model here, because TLD value isn’t linear across markets or use cases. The same keyword behaves very differently depending on who the buyer is and why they need it.

So instead of asking “what percentage of .COM,” I’d frame it as:
Which buyer universe does this TLD unlock, and how competitive is that universe for this keyword?