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- Aug 6, 2006
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Hello DNF faithful,
I was browsing last night and came across a few "Facebook and Social Networking will kill the world of domains" article. I have read a few of these and found them to be more or less a paper tiger threat. Even so, I decided to take a read and see if I found any valid points.
I didn't. At least not in terms of Facebook taking over anything longterm. I did however notice a response below in the comments section that caught my eye:
"The entire point of the facebook ecosystem is not that people remember âfacebook.com/oreoâ as opposed to âoreo.comâ. It is that for large masses of people, being on Facebook and being âonlineâ are the same thing. So when theyâre in FB, they just type âoreoâ, or they click on a âso-and-so likes Oreosâ link in their newsfeed, and basically just hit stuff has it propagates virally. Itâs a totally different model, but it has a lot of users immersed in it.
Iâm not pointing at one particular âkiller appâ and saying, âthis will kill domain namesâ. Iâm saying that as things evolve, the actual contents of a domain name becomes less important. Itâs the distinction I try to get across that killer.com vs. killersomething.net will matter less going forward, because other factors will become more important in whether killersomething.net succeeds or killer.com fails (just look at Live Current).
In this particular case Iâm positing that applications and meta-layers on top of the domains will have more of an effect in the success or failure of a given venture than what the domain name actually is. (This is the heresy most domainers canât stomach, but hey, I love great domains as much as the next domainer and Iâm pretty proud of my stable. I just donât confuse map with the territory.)
In general, I think the meme of X replacing Y gets overused a lot. The world isnât really that cut-and-dry. What happens when you look at various trends, you see X supplanting the importance of Y. Something that was front and center wanes, it doesnât go away, but itâs less paramount.
In domains we have something that actually underpins everything on the internet: the DNS. But the point is DNS doesnât really care *what* itâs translating to, a strong keyword generic, a sexy web 2.0 brandable, or an acid-crazed keyboard mashing. Itâs the translation process that is the secret sauce, more so than the label or the number on either side of the mapping."
My question to you is:
Is it a possibility that in the short term (5-10 years) we will have evolved technologies and the products to package them to people so that Applications and new meta layers of content will surpass the importance of the "address string" of the domain itself?
Will there be a happy marriage between the importance of a good, brandable home address and how people are getting into your virtual store front (if they will no longer be going through the front door)?
We all have a vested interest in seeing the above scenario either not play out or play out in such a fashion that online property values do not plummet. If they are supplanted by a new technology, will domainers be victims of their own rose coloured glasses? Or will we be the visionaries we are known for and adopt to the ever evolving model that is the Internet.
I'd welcome any insightful comments and feedback on this topic. For reference, the excerpt above came from this article:
http://webcache.googleusercontent.com/search?q=cache:09dpXKsBUkUJ:www.thedomains.com/2010/09/28/is-facebook-a-domain-killer-adage-says-yes/+meta+layers+will+take+over+domains&cd=1&hl=en&ct=clnk&gl=ca&source=www.google.ca
Regards,
Jason
I was browsing last night and came across a few "Facebook and Social Networking will kill the world of domains" article. I have read a few of these and found them to be more or less a paper tiger threat. Even so, I decided to take a read and see if I found any valid points.
I didn't. At least not in terms of Facebook taking over anything longterm. I did however notice a response below in the comments section that caught my eye:
"The entire point of the facebook ecosystem is not that people remember âfacebook.com/oreoâ as opposed to âoreo.comâ. It is that for large masses of people, being on Facebook and being âonlineâ are the same thing. So when theyâre in FB, they just type âoreoâ, or they click on a âso-and-so likes Oreosâ link in their newsfeed, and basically just hit stuff has it propagates virally. Itâs a totally different model, but it has a lot of users immersed in it.
Iâm not pointing at one particular âkiller appâ and saying, âthis will kill domain namesâ. Iâm saying that as things evolve, the actual contents of a domain name becomes less important. Itâs the distinction I try to get across that killer.com vs. killersomething.net will matter less going forward, because other factors will become more important in whether killersomething.net succeeds or killer.com fails (just look at Live Current).
In this particular case Iâm positing that applications and meta-layers on top of the domains will have more of an effect in the success or failure of a given venture than what the domain name actually is. (This is the heresy most domainers canât stomach, but hey, I love great domains as much as the next domainer and Iâm pretty proud of my stable. I just donât confuse map with the territory.)
In general, I think the meme of X replacing Y gets overused a lot. The world isnât really that cut-and-dry. What happens when you look at various trends, you see X supplanting the importance of Y. Something that was front and center wanes, it doesnât go away, but itâs less paramount.
In domains we have something that actually underpins everything on the internet: the DNS. But the point is DNS doesnât really care *what* itâs translating to, a strong keyword generic, a sexy web 2.0 brandable, or an acid-crazed keyboard mashing. Itâs the translation process that is the secret sauce, more so than the label or the number on either side of the mapping."
My question to you is:
Is it a possibility that in the short term (5-10 years) we will have evolved technologies and the products to package them to people so that Applications and new meta layers of content will surpass the importance of the "address string" of the domain itself?
Will there be a happy marriage between the importance of a good, brandable home address and how people are getting into your virtual store front (if they will no longer be going through the front door)?
We all have a vested interest in seeing the above scenario either not play out or play out in such a fashion that online property values do not plummet. If they are supplanted by a new technology, will domainers be victims of their own rose coloured glasses? Or will we be the visionaries we are known for and adopt to the ever evolving model that is the Internet.
I'd welcome any insightful comments and feedback on this topic. For reference, the excerpt above came from this article:
http://webcache.googleusercontent.com/search?q=cache:09dpXKsBUkUJ:www.thedomains.com/2010/09/28/is-facebook-a-domain-killer-adage-says-yes/+meta+layers+will+take+over+domains&cd=1&hl=en&ct=clnk&gl=ca&source=www.google.ca
Regards,
Jason
