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Innovative marketing campaign asks filmgoers to hop in ... - Salt Lake Tribune

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Innovative marketing campaign asks filmgoers to hop in ...
[SIZE=-1]Salt Lake Tribune, United States - 5 hours ago[/SIZE]
[SIZE=-1]It&#39;s a road movie about female friendship and post-menopausal rites of passage, and its marketing budget is less than 1 percent of what most studios spend ...[/SIZE]
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