GoDaddy is the most famous example (or infamous, depending on your point of view) of a brand building pre-game anticipation for its ads online.
But its seems they still have a long way to go as still most Americans don't have a clue Who is goddady? Check out the view girls asking themselves who is Goddady and concluding its employment website
http://www.myzine.com/action/viewvideo/9204/Girls_On_the_View___What_is_Goddady_/
But its seems they still have a long way to go as still most Americans don't have a clue Who is goddady? Check out the view girls asking themselves who is Goddady and concluding its employment website
http://www.myzine.com/action/viewvideo/9204/Girls_On_the_View___What_is_Goddady_/
