.mobi: Changing the Course of Politics....

[Vision]

Interesting morning post at the mTLD's site...

Here is the link:
http://dotmobi.typepad.com/dotmobi/2007/12/mobi-changing-t.html

Here is the post:

01 December 2007.mobi: Changing the Course of Politics

The title of this post is (playfully) overblown but it is interesting to see the recent Australian election results in which incumbent John Howard lost to Kevin Rudd. Among the many differences between the two candidates, the one that interests me is that one had a .mobi site and one didn't. Which one? The winner: Kevin Rudd with kevin07.mobi.

Over the past thirty-five years, it's been interesting to note that shifts in content delivery have often been heralded by two "verticals": politics and pornography. Aside from any obvious jokes, the one thing both have in common is the sprit of trying all means available to get their messages out there.

Some of the first .mobi sites I saw last year after the .mobi domain was generally available were ones for the 2006 U.S. gubernatorial elections; I think these came too late in the election cycle to be noticed, much less move any needles. So it was exciting to see a .mobi site used as a part of an overall communications strategy for a winning candidate in 2007 ... and I suspect you'll be seeing candidates using .mobi in that same way as the 2008 US presidential election heats up.

Posted by vance_hedderel on 01 December 2007 at 11:12 AM in Featured Sites | Permalink

Technorati Tags: .mobi, Australia, content delivery, dotMobi, election results, elections, Kevin Rudd, politics, presidential election

 

[Fearless]

Kevin will lose because he makes stupid decisions.

 

[Vision]

Kevin will lose because he makes stupid decisions.

Greg, Kevin Rudd crushed Howard last week...

http://afp.google.com/article/ALeqM5h7GwBtZKEeA0B3UyM2Wj9W1Zl2Kw

Greg, I suggest you buy a web-enabled phone and get up to speed with the news by visiting

nine.mobi (Australia's national news)
abcnews.mobi
foxnews.mobi
msn.mobi
bbc.mobi
thesun.mobi



Michael

 

[namewaiter]

very interesting concept and use of .mobi .... nice