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mobile apps vs domain websites - who will own mobile internet?

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newviewit

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With Iphone locking users into their app stores and more and more content on mobile phones getting delivered through apps... does anyone see this trend transferring over to apps for websites?
For example some start ups are skipping registering a domain and setting up their own website in favor of opening an app on Facebook or another platform.

This will effect the domain marketplace... the question is how much? Will there be less interest in the traditional domain/website strategy for future companies?
 
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