Newspaper Ad Spending hits 25 Yr Low

[hugegrowth]

Interesting article shows major drop in Newsprint Ad spending.

http://ca.finance.yahoo.com/news/Newspaper-advertising-falls-capress-2587686237.html?x=0

Another interesting article, the amount spent on digital music and eBooks bought from mobile phones is now close to the monthly spend on equivalent physical goods - CDs and paperbacks, in the US.

http://www.mobilemarketingmagazine.co.uk/content/consumers-digital-spend-increasing-us

I also read another article about a major french newspaper in Montreal planning to go completely digital within a few years, and thinking about giving away free ereaders with a subscription. Kind of makes sense, like when you get a free cellphone with a two or three year phone subscription.

 

[A D]

Interesting article shows major drop in Newsprint Ad spending.

This is no surprise, it won't be long until newspapers are completely dead with only online versions available.

That's all I read these days.

-=DCG=-

 

[hugegrowth]

I still like to read the Globe & Mail Business section on Saturday, the only newspaper I buy during the week. Costs over $3 now though!