Online Ad Wars Heating Up!

[Gerry]

Microsoft, chasing Google, to pay $6 billion for ad firm

http://www.msnbc.msn.com/id/18736303/

Microsoft to buy online advertising firm
Deal for aQuantive valued at $6 billion

 

[Dale Hubbard]

All players are shuffling cards -- it's a real melee. There are a few very serious innovations coming soon to this market.

 

[hugegrowth]

would have been nice to buy some aquantive stock for $20 in the past year!

 

[GAMEFINEST]

Microsoft wants the piece of the pie

 

[hugegrowth]

They seem to be so slow to make moves like this, I wonder how much they would have paid a year ago when the stock was much lower. After Google bought Valueclick it put a premium on all other such companies.

 

[GAMEFINEST]

Microsoft is always a step behind google...always will be

 

[Gerry]

They seem to be so slow to make moves like this, I wonder how much they would have paid a year ago when the stock was much lower. After Google bought Valueclick it put a premium on all other such companies.

EXACTLY! Overnight goldmine simply because they wanted it. They perhaps would have taken anything to keep up with Google. Bizarre going ons and buy outs going on.

Microsoft is always a step behind google...always will be

Yahoo is also always a step behind. This make the Yahoo/MSN talks take on a more serious note, imo. I can not see anyone at the moment gaining market share. Unless these biggies are so busy slugging it out that they don't watch what's coming up behind them.

All players are shuffling cards -- it's a real melee. There are a few very serious innovations coming soon to this market.

It seems to be ever more a dog eat dog melee going on with the winner spitting out the remains of the other.

I can only hope the innovations can and will benefit those that us that do park. Naturally, development is the way to go. But when you have larger portfolios than time to take every one of your domains to the next level then parking is the way to put your domains in "storage" and hopefully make enough revenue to pay next years reg fees.

So will fewer but bigger players be more beneficial from this perspective of parking and ad feeds? Or are we seeing the onset of a few dictating and controlling the market as not such a good thing?

 

[KING]

I say they should sacrifice a chicken!....... HEHEHEk:

Who knows maybe they will do something so it helps us more..

 

[insomnia]

Ridiclous sums of cash, how many billions spent in the last few months on ad network acquisitions? Aye caramba!

 

[Gerry]

Ridiclous sums of cash, how many billions spent in the last few months on ad network acquisitions? Aye caramba!

As Karl Sagan used to say...

Billions and billions and billons of light years away...

 

[BostonDomainer]

Boo Hoo, there's always a disruptive technology/service that remedies these sickly rabies infected dogs and that's the only bandwagon I plan on riding.

 

[WeBuyThe.Com]

would have been nice to buy some aquantive stock for $20 in the past year!

Or 35 yesterday.... VCLK is next

After Google bought Valueclick it put a premium on all other such companies.

Valueclick has not been sold. Google bought doubleclick but I think valueclick is next maybe yahoo? ebay? Will be fun!

 

[ck89102]

Interesting news & article.

 

[Gerry]

Or 35 yesterday.... VCLK is next


Valueclick has not been sold. Google bought doubleclick but I think valueclick is next maybe yahoo? ebay? Will be fun!

What a fine time to be the founders and shareholders of any of these firms.

 

[AlienGG]

would have been nice to buy some aquantive stock for $20 in the past year!

Even 2 days ago, it was only $37.

 

[hugegrowth]

Just reading the business section of the newspaper today, it's really astonishing the amount of money out there looking to buy all sorts of companies. Like 1999-2000 all over again. I'm thinking what would a company like Marchex go for once big investors really understand what their domain portfolio means.

 

[petrosc]

This is exciting, it's really nice that google has strong competition in the online advertising market, it can only increase the value of their services

 

[Bountyhunter]

I got *lucky* and picked up some AQNT on April 9th and again May 11th...Friday was a good day

 

[jasdon11]

Just reading the business section of the newspaper today, it's really astonishing the amount of money out there looking to buy all sorts of companies. Like 1999-2000 all over again. I'm thinking what would a company like Marchex go for once big investors really understand what their domain portfolio means.

Exactly!

They are shelling out these vast sums of cash for ad firms, when they should be buying the traffic instead. For all the money they have made, they're still pretty dumb to not see it.

We are the guys who ought to be running the show, the landlords. Since when did a tennant (Google etc) tell the landlord (domain owner) how much rent he was going to get this month?

This may sound like pie-in-the-sky nonsense, but think of this for 2 minutes - if the domainers went on strike for 2 weeks, ie stopped their ppc or adsense campaigns etc - maybe the corporations would take us more seriously. How would they explain to their shareholders that their business model is worth a fraction of their share price, and that the real power is with the guys who own the traffic?

How would they brush under the carpet the fact that there's a guy down in Florida in a loud shirt, that's been telling them for years, but instead of listening and buying the traffic, they paid stupid money for ad firms just because they wanted to get them before someone else does?

Or should domainers co-op to create, buy, or merge with an ad company?

 

[Gerry]

Or should domainers co-op to create, buy, or merge with an ad company?

I think minimally -=DCG=- has discussed our own parking company and ads which is a step in the right direction.