Portfolio cleansing... drop names or sell them at clearance prices?

LarryWentz · Nov 23, 2012

I decided several weeks back to reduce my portfolio which meant taking losses on a # of names. I've done this about 3x in the last 12 years. I picked out about 60+ names & told myself... these names are going to go. I started them at $149 & dropped prices constantly (listing them here & elsewhere... even sold a few on eBay). The remaining names are down to $7 (most were sold in the $10-$30 level).

So here's the question... am I hurting myself advertising these names this cheap? What I mean by that is - will other domainers think that I am willing to sell most of my names at these prices? Is it better to let the names drop rather then sell them at cheapo prices? I've sold a # of names over the years in the $X,XXX - $XX,XXX range (even turned down $XXX,XXX range offers on one name). So does it look crazy that I want $75,000 on one name, $5,000 on another... while I have 20 others I'm selling for under $10?

I'm down to just over 300 names in my portfolio now which feels better than when I was at 1200+ names (sold over 1000 names throughout the years at a variety of pricepoints). Website income is at a small fraction compared to a few years ago (my own fault) so less annual renewal fees feels good.