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appraise Rymzo.com appraisal ( brandables)

This thread is an appraisal of the domain name requested.
Sorry to be harsh, but brandables are usually a horrible strategy. Everyone thinks that if someone had registered "Goo gle" they could have made a fortune when that company came along. I disagree. If that name had been registered we'd all be searching on Bloogle or Googer or Snoople or something. The only brandables that work are those that have a real word and implied meaning, making them uniquely desired. For example Travelocity, Hotmail, Instagram, and maybe even DNForum.
 
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