I'm hopeless at giving an idea of value, as I'm still very much a newbie, but I particularly like rhyming names as I think they stay very easily in the memory. I could see this being of great use for a site of any kind that allows sneak peeks at forthcoming movies, books, anything that is under wraps at the moment. Or naughty photographs (not porn). My only reservation is that so many people confuse 'peek' and 'peak,' but that probably isn't a big objection.