Not too good I'm afraid. BrandingCompany.com (Owned by a domaining company) not resolving, would be the first choice of any big money spenders so $XXXX or higher is out. The .net of "BrandingCompany" is a few years old and doesn't generate enough interest to be delegated...not a great sign. The .org of the shorter version expires in a few days..less than 1yr old and was never used. This is not a good sign for confused users who might type in the "The" by accident, leading to type-in traffic. i.e. if there is no traffic/content to the shorter site(s) they wouldn't have a reason to type in anything "BrandingCompany" related, much less with an added "The". The .net and .org of "TheBrandingCompany" are available...not a true reflection of value but demand. BrandingCompany.us is available and might make a nice complement to boost the overall value. Value of $50 based on age alone.
