Toys.com owner to shut down?! (Toys R Us)

[Mr. DeletedMr. Deleted is verified member.]

https://www.nbcconnecticut.com/news...s-R-Us-Liquidation-Plan-Source-476826713.html

They own Toys.com, a category killer. Who will end up buying it?

 

[ukbackorderukbackorder is verified member.]

I can see Hasbro picking it up - they already redirect hasbrotoys to their site.

 

[Mr. DeletedMr. Deleted is verified member.]

Whoever ends up with it will have a lot of natural traffic.

 

[Collabo Inc]

I guess I wasn't the only one interested in this name

 

[Mr. DeletedMr. Deleted is verified member.]

Its a category killer. They are also the current owner of the eToys.com domain name that was popular back in the dot com bubble.

 

[Collabo Inc]

Ya, it's a shame. I honestly think they could have avoided bankruptcy if they utilized their online properties better. I remember Toys.com got neglected due to upper management not having a clue!

 

[Mr. DeletedMr. Deleted is verified member.]

 

[Mr. DeletedMr. Deleted is verified member.]

The biggest assumption behind a debt-financed takeover is that the company can cut costs to improve cash flow and thus pay the interest. But behind that assumption is an even bigger assumption. That the marketplace won't change dramatically. The KKR and Bain Capital leaders assumed they could shrink Toys R Us in a way that would lower operating costs. They also assumed they could sell some under-utilized assets to raise cash. They did not assume they would need contingency money if competition, and the marketplace, changed in some unplanned way.

https://www.forbes.com/sites/adamha...ncial-planning-creating-failure/#63bf19558eab

 

[mjreine]

So ToysRUs owned Toys.com?

 

[Collabo Inc]

So ToysRUs owned Toys.com?

That is correct sir.

 

[Mr. DeletedMr. Deleted is verified member.]

Its a category killer. They are also the current owner of the eToys.com domain name that was popular back in the dot com bubble.

So ToysRUs owned Toys.com?

They got it from the etoys.com buyout.