The band (by the same name) is using the .info version of this name. Suprisingly - the com/net/org/info are all registered. The word itself can be used to indicate the process of 'unlearning' bad habits and traits. This seems to be the direction the .com holders are taking. All that being said - the word itself is awkward and it doesn't sound 'right'. I won't say $0 just yet - but I will say that it's going to be a very tough word to find a buyer for - and you will do well to get your reg fee back. Good luck though Ace!