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WHITEPAGES.COM HAS STARTED SERVING DISPLAY ads to users that access the company's directory listings from their cell phones.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49447&Nid=24149&p=380531
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49447&Nid=24149&p=380531