I wouldnt take the 70k and run, id hold out.
9041 assurance OVT US
(Advertiser's Max Bid: $5.00)
113343 life assurance OVT UK
1952 assurance
(Advertiser's Max Bid: £0.75)
303,000,000 for assurance Google
107,000,000 for assurance Yahoo
16,311,922 for assurance MSN
I dont think any of that stuff matters to an end user, but its impressive stats.
$70k is a great offer, but I think it can get more, maybe even twice as much plus.