you still fail to grasp why a generic name like Cowboys.com is worth $275k to the Dallas Cowboys
It looks like I am not the only one that fails to grasp that fact. I mean how do you expect me to grasp "that", when Dallas Cowboys themselves can't grasp it. Really?
You and your generic-pushing buddies have no concept of "big money thinking". Dallas Cowboys (and other big money brands) don't care about something that isn't inherently ingrained in their mythology, or brand. Big money doesn't care about leaving something on their table, because they are swimming in the opportunities as-is, and have a hard time of keeping up with all the people who want to put money in their pockets. So they have no real incentive to fight an arm and a leg for every financial scrap they could possibly get, precisely because they are too large to care. They are big enough to die in the toxic fumes of their own fart if you know what I mean.
Your philosophy is only valid to thinking small businesses or enterpreneuers looking for an extra edge. And even that in the current America of spending easy money simply isn't enough. You know how long it took me to find a small contractor to do a little decorating work in my house. Never mind that my budget was $7,000, as soon as they heard they decided it wasn't worth their while. And these are mom and pop little dinky operations that employ couple of illegal immigrants and pay them $8 an hour. Hey man, these people are so swamped with calls and similar requests that they ignore $7,000 two-day jobs just because they can.
Imagine any multi-billion dollar company. They are so big and lost that they can't do anything about the small detaile, even if the small detail often trimes reveal a big picture about them. For example, their customer service that represent their brand in the store. A true capitalists that follows the mantra that every lost customer (for whatever reason) is a lost revenue would be horrified with the facts that some of these reps that represent these big brands are so rude, lazy, unknowledgeable that they alone make many people leave the store in frustration. When people leave the store in frustration that's a lost revenue not only that day, but pootentially for another day, a long time, even in some cases forever. Of course that is a big no-no in the eyes of any corporate CEO and any Wall Street investors. Yet, they can't do anything about it, because they are so big, and swamped, that no matter if they lose some customers, they will still get other customers.
Just the other day I phoned a company to inquire as a customer about something. They immediately put me on hold for 15 minutes, without even getting my inquiry first. See what I am talking about? The CEO or whatever manager of that company would ORDINARILY be horrified to know that the first treatment his business offers to his potential customers is to place them on hold for 15 minutes. But that's an idelaistic "business school" thinking. In real life that's not how things work in big money America. Multibillion dollar companies are too huge to notice the questionable sweet difference you and the likes are offering to them. And that is even if you are right. The point is not that 300k is nothing to a multibillion dollar company. In the two cases we talked about it obviously is. The point is that they could live and do great business just fine and dandy without your offerings.
hone:
