1 Man Blog Sells for $15 Million Dollars

[Sonny Banks]

http://www.problogger.net/archives/2008/10/02/1-man-blog-sells-for-15-million-dollars/

Is it true?

 

[NameMatters]

Wow!!

MoneyBlog.com is available for 1% of that money if anyone wants to develop!

Looks like it's true:
http://news.google.com/news?hl=en&q=bankaholic&um=1&ie=UTF-8&sa=N&tab=wn

 

[Jonathan]

I thought banks were running out of money.

Awesome sale.

 

[fab]

I thought banks were running out of money.

Awesome sale.

I guess they're not running for president!

 

[Sonny Banks]

A nice recession sale

 

[james2002]

What a sale?

 

[hugegrowth]

I knew there was a reason I started a blog.

 

[stewie]

amazing...

 

[DomainMagnate]

compete shows 300K monthly visitors, and all looking for banking info, so I can definitely see the attraction. But $15M for a blog is still kinda unproportional

 

[PRED]

bullsh*t imho

a lone blogger with a 42k alexa site would sell for a small fraction of that imho

 

[Hurley4540]

Wow, great sale....

 

[buymynames]

Congrats John Wu

It looks like he already confirmed it
here: http://www.patrickgavin.com/2008/10/01/most-expensive-wordpress-blog-ever-sold/

and Bankrate
here: http://investor.bankrate.com/releasedetail.cfm?ReleaseID=336339

Cheers!

 

[austinandrew]

bullsh*t imho

a lone blogger with a 42k alexa site would sell for a small fraction of that imho

Part of the problem is you're still using Alexa. It ranks top 6,000 on Compete.

 

[PRED]

Part of the problem is you're still using Alexa. It ranks top 6,000 on Compete.

i'll have a look at that too thanks. however still utter you know what imho
if it's true can only be good news all round but this is highly supsect imho

 

[austinandrew]

It makes sense to me when you see BankRate's explanation:

"We have been working with Bankaholic in a co-brand relationship since July and have seen first-hand the volume and quality of its traffic," stated Thomas R. Evans, President and CEO of Bankrate. "Bankaholic is ranked high in natural search for both deposit and credit card keywords. We believe their organic traffic will increase our deposit and credit card revenue, and with a high composition of free traffic, will help to improve margins," Mr. Evans added.

So they basically tested the traffic and it proved a purchase would be profitable.

 

[shenron]

Totally overpaid is my opinion, in any case I love this sentence:

(taken from the news)

it’s a fairly decent sale for Mr Wu

ROFL!

 

[cleverlyslick]

Totally overpaid is my opinion, in any case I love this sentence:

(taken from the news)

it’s a fairly decent sale for Mr Wu

ROFL!

just goes to show you,that anything can be sold if you're a good salesman.

 

[shenron]

Yes, that is true, but I still wonder what hidden factors are we missing... :|

 

[tata668]

How can you sell this kind of domain for that amount?

I mean, at one point I guess they offered him 1M$, then 5M$, then 10M$ and he said no each time?? :?:

 

[alanj878]

You guys are not looking at the business potential here you are only looking at domaining mechanics. Okay this guy probably advertises on his site Uisng adsense or someother publisher(maybe affialiate program too) Since his keywords are configured for banking he gets a lot of traffic from these keywords.BankRate Might have an advertiser channel with whatever publisher he uses. Meaning that alot of his traffic is converting for bankrate probobaly on the traffic benefits it might be cheaper than 10 years using a middle man like google or yahoo paying for the traffic