It just goes to show that PPC and type in traffic are secondary in a market that is motivated to drive traffic to a Marketing & Branding based domain.
Still "generic" but far reaching in its MARKETING value.
I really think this is the new trend in domains and will be more prevalent as time goes on. Why?
1 - True Generics are gone and can't be had for anything less than HUGE capital outlays.
2 - Search Engine use is more and more commonplace gaining ground against type in traffic due to the simple fact that end-users are SICK AND TIRED of parking pages.
3 - Search traffic is more target rich with multiple keywords. In that vein, DigitalCameras.com would be worth more to a digital camera marketer than the 2 Million Bucks that Cameras.com sold for a while back.
I know it's grand to think about continuing domains biz on how it's been done for the past 15 years, but the truth is, the end-users ultimately drive the market space and they are wise to parking, worried about the cost of "traditional" targeted domains and get better response with creative, multiple keyword rich, search friendly domains that both serves the branding purpose as well as making themselves more easily "found" and remembered.
Those that grasp this trend will be the new money makers in the immediate future.
Nice Sale and Good News for the market.
GoPC