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Not a bad numbered combo... I think in time, people in the states will come to rely on 1-800 #'s to drive people to their websites. A good 1-800 # believe it or not is treated with the same reverance as a good dot com. 1800Flowers.com has the ultimate URL and PH#. A marketers dream come true.
I am predicting a "rise" in 1-800 #'s (866, 877, et al) being marketed like they use to. Again, everyone has a cell phone strapped to their side, and can call to get to get your URL address, to include "specials" your website is offering./
Ah, I love it how things "revert" back to the "old" methods, but with a twist.
My advice is to get affiliate 1-800 # services on the site.
Linkshare has a few 1800 affiliates as well you might want to try. I'm not sure on their UK policy either though, but there are always ways to get around that as you have undoubtedly made alot of friends on this board from the states who you could work something out with!
Good luck with this venture. Everyone I know here in the states is getting a "1-800" #, I will be next. Plan to market my http://www.showtickets.info site this way. They can then can "call in" and reserve tickets to shows in Vegas! /