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After Losing Facebook Bid, Google Unveils Secret Weapon: Maka-Maka
Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename âMaka-Makaâ inside the Googleplex (or, perhaps, âMakamakaâ).
Maka-Maka encompasses Googleâs grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader (known internally as Reactor) to create âactivity streamsâ for other applications akin to Facebookâs news and mini feeds. But Maka-Maka goes well beyond that.
Maka-Maka will be unveiled in stages. The first peek will come in early November. As we reported previously, Google is planning to âout openâ Facebook with a new set of APIs that developers can use to build apps for its social network Orkut, iGoogle, and eventually other applications as well. To recap what we wrote earlier:
Google will announce a new set of APIs on November 5 that will allow developers to leverage Googleâs social graph data. Theyâll start with Orkut and iGoogle (Googleâs personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
On November 5 weâll likely see third party iGoogle gadgets that leverage Orkutâs social graph information - the most basic implementation of what Google is planning. . . . Google is also considering allowing third parties to join the party at the other end of the platform - meaning other social networks (think Bebo, Friendster, Twitter, Digg and thousands of others) to give access to their user data to developers through those same APIs.
Weâve now learned that the original November 5 date Google is shooting for may be delayed. âThey need more time,â says one outside developer working on the project. âIt is a challenge for them,â confirms another. Still, the expectation right now is that some announcement will be made the week of November 5 (perhaps the 8th or the 9th), and will most likely be limited to Googleâs existing social network, Orkut. The APIs will be announced, along with as many as 50 partners that have created applications on top of the APIs. (Most of the top app developers for Facebook will be includedâthink RockYou, Slide, iLike, SocialMedia, etc.âand a few new ones as well).
Much More Continued Here
Peace!
Dan
After Losing Facebook Bid, Google Unveils Secret Weapon: Maka-Maka
Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename âMaka-Makaâ inside the Googleplex (or, perhaps, âMakamakaâ).
Maka-Maka encompasses Googleâs grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader (known internally as Reactor) to create âactivity streamsâ for other applications akin to Facebookâs news and mini feeds. But Maka-Maka goes well beyond that.
Maka-Maka will be unveiled in stages. The first peek will come in early November. As we reported previously, Google is planning to âout openâ Facebook with a new set of APIs that developers can use to build apps for its social network Orkut, iGoogle, and eventually other applications as well. To recap what we wrote earlier:
Google will announce a new set of APIs on November 5 that will allow developers to leverage Googleâs social graph data. Theyâll start with Orkut and iGoogle (Googleâs personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
On November 5 weâll likely see third party iGoogle gadgets that leverage Orkutâs social graph information - the most basic implementation of what Google is planning. . . . Google is also considering allowing third parties to join the party at the other end of the platform - meaning other social networks (think Bebo, Friendster, Twitter, Digg and thousands of others) to give access to their user data to developers through those same APIs.
Weâve now learned that the original November 5 date Google is shooting for may be delayed. âThey need more time,â says one outside developer working on the project. âIt is a challenge for them,â confirms another. Still, the expectation right now is that some announcement will be made the week of November 5 (perhaps the 8th or the 9th), and will most likely be limited to Googleâs existing social network, Orkut. The APIs will be announced, along with as many as 50 partners that have created applications on top of the APIs. (Most of the top app developers for Facebook will be includedâthink RockYou, Slide, iLike, SocialMedia, etc.âand a few new ones as well).
Much More Continued Here
Peace!
Dan
lol
